Development of “FOLLOW,” an urban wayfinding concept that rethinks navigation as a continuous spatial experience rather than a collection of isolated signs. The project is based on a single line integrated into the ground, guiding pedestrians intuitively through the city without relying on screens or excessive information. I designed the visual identity, spatial system, 3D visualizations, digital applications, and tactile elements for accessibility. A key aspect of the concept is the transformation of the guiding line into physical interventions at each destination, turning orientation into an interactive and immersive experience within public space.